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in textual media, the use of written language is a significantly more powerful force in making and forming impressions than it is when people interact body to body. While physically attractive people may be the ones who get notices at a party, it’s often the articulate, insightful and witty ones who know how to spell who gain notice at the online equivalent. Language is also our primary tool for telling others about ourselves through self disclosure. Self disclosure is indispensable in turning strangers into relational partners and to maintaining ongoing relationships. Its strategic management is essential to shaping the impressions others form of us. (Baym 109)